Competitive Advantage: How to Build a Winning Strategy (Part 2)
Thus, in this article of our 4-part series ‘Competitive Advantage’, we guide you through the necessary steps to help you build a winning strategy around your competitive advantage. Using this, you can better leverage your advantage and achieve long-term growth for your company. Porter’s Generic Strategies There are numerous competitive strategies employed by business professionals […]
Competitive Advantage: What Is It and Why Is It Important To Drive Sales? (Part 1)
For companies to stand out, they need to define a competitive advantage for themselves. This deciding factor makes customers choose a particular business over the others. Once a company understands and leverages this advantage, it can win a greater share in the market and attract more loyal customers. In this 4-part series, ‘Competitive Advantage,’ we […]
How to hire your first salesperson: Guide for startups
After the pre-series funding, it becomes even more critical for a startup to build a strong sales team to achieve revenue growth targets. In this 4-part series, “Playbook for Startup Founders,” we talk about strengthening the sale strategies after receiving the first round of funding. Hiring a salesperson is a tricky task. You need someone […]
Hiring a sales team? Avoid making this crucial mistake
Our first article in the series talks about the most imminent pillar of a scaling startup – Sales. For startups, sales are the holy ground that determines the growth path and the business’s revenue. Here we discuss the most-asked question in the startup world about sales hiring, i.e., whether first to hire a sales leader […]
9 Essentials to help you build your sales engine for business growth
1. Review your organizational structure or design In a well-designed sales team, the members are divided into specialized groups to increase team efficiency. This categorization could be based on region, products, services, or industries. If your company offers a variety of products and services, then it will be easier to structure your sales team based […]
Five facts to know about selling in the post-pandemic world
Take a look at how the sales team can navigate in the post-pandemic world by catching up on these five trends that will drive selling in the new normal- 1.Asynchronous communication will become a game-changer. The screen was the only way many had access to the outside world during the pandemic. The growth of the […]
Decoding the sales funnel and its importance in getting qualified leads
Sales is just one aspect of a good revenue model. As a company, you still need to make sure that you have a healthy flow of qualified leads to feed your sales team. Inbound quality leads are every business’s dream, and developing a sales funnel helps make that dream come true! But how do you […]
13 Expert-Backed Marketing & Sales Projections for 2022
In 2021, the market drew marketers to break their traditional selling culture. Businesses had to redefine what it means to have a conversion or how to analyse sales. Experienced sales and marketing experts had some compelling insights to share about this paradigm. Here, we have compiled such must-know facts, figures, and opinions on sales and […]
Five Questions to Ask When a Sales Opportunity Stalls in the Pipeline
Question 1: First and foremost, as Salespeople, are we speaking to all the right people who matter in the account? “Power resides where men believe it resides. A sales opportunity stalls mainly due to the lack of “high and wide” coverage of the account. In any decent sized B2B opportunity in an enterprise, there would be many stakeholders (research says […]
How To Help Your Front-end Sales Team Adopt a More Digital Approach
For anyone outside the Sales and BD community, it would appear obvious that one should take a “customer-first” approach to ask questions to understand the needs and wants, look for the right product/solution & take a consultative approach to help the customer in the buying process.